Tools
Brightness is about your room, not the box. A dim projector in a dark theater looks great; a bright projector in a sunlit living room still washes out. Answer three questions and get your real target in ANSI lumens.
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Projector brightness only means something per square foot of screen. A 2,000-lumen projector on a 200-inch screen is dim; on an 80-inch screen it's blinding. This calculator multiplies your screen's area by a brightness target for your lighting, then adjusts for your screen's gain. Gray screens need more lumens; high-gain screens need fewer.
Two things the number doesn't tell you:
Brightness is one half of the equation — the other half is whether the projector physically fits your space. Run your room through the throw distance calculator, or book a consultation and get the full recommendation done for you.